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SEO tools and automation

Page optimisation

SEO page optimisation is a multifaceted endeavour that requires careful planning, strategic execution, and continuous monitoring. 

By incorporating elements such as breadcrumbs, internal linking, W3C validation, Yoast SEO analysis, SEO Diff tracking, and content scheduling into your optimisation strategy, you can enhance your website's visibility, usability, and ranking potential in search engine results. Stay vigilant, adapt to changing SEO trends, and continually refine your optimization efforts to achieve long-term success in the competitive digital landscape.


1: Breadcrumbs: navigational elements for enhanced user experience.

Breadcrumbs are navigational elements that show visitors where they are on a website and provide a clear path back to previous pages. 

By incorporating breadcrumbs into your website's design, you can improve user navigation, reduce bounce rates, and enhance overall user experience. Utilise breadcrumb trails that reflect the hierarchical structure of your website, allowing visitors to easily navigate between categories, subcategories, and individual pages.

Autocomplete internal linking

2: Internal linking: enhancing website structure and navigation.

Internal linking plays a crucial role in SEO page optimisation by establishing connections between different pages on your website. 

Implement autocomplete fields to aid in correct link generation, ensuring that internal links are accurately and efficiently created. By strategically linking related pages and content within your website, you can improve crawlability, distribute link equity, and enhance user navigation, ultimately boosting your website's SEO performance.

w3c standards

3: W3C validator: ensuring compliance with web standards.

The W3C validator is a valuable tool for evaluating and ensuring that your website's markup meets the standards set by the World Wide Web Consortium (W3C). 

By validating your website's HTML, CSS, and other markup languages, you can identify and fix errors, inconsistencies, and accessibility issues that may impact SEO performance. Aim to achieve W3C compliance to enhance your website's usability, accessibility, and search engine friendliness.

Yoast SEO tool

4: Best practice analyser: guiding SEO optimisation efforts

The Yoast SEO best practice analyser is a powerful tool that helps you compare your pages with SEO best practices and identify areas for improvement.

 Utilise Yoast SEO to optimise meta tags, headings, content structure, and other on-page elements for maximum search engine visibility. By following Yoast's recommendations and guidelines, you can ensure that your pages adhere to SEO best practices and achieve optimal performance in search results.

SEO diff

5: SEO diff: tracking changes and improvements in page revisions.

SEO Diff is a valuable tool for comparing changes and improvements in the revisions of your pages over time. 

By tracking and analysing changes to page content, meta tags, and other SEO elements, you can identify what strategies are working and refine your optimisation efforts accordingly. Use SEO Diff to monitor the impact of changes on search engine rankings, traffic, and engagement metrics, allowing you to continuously optimise and improve your pages for better SEO performance.


6: Scheduler: optimizing content publishing and unpublishing

A scheduler allows you to schedule the publishing and unpublishing of content on your website at predetermined times. 

By strategically scheduling content updates, you can ensure that new pages are published at optimal times for maximum visibility and engagement. Additionally, use scheduling to unpublish outdated or seasonal content, keeping your website fresh, relevant, and aligned with current SEO trends and priorities.

Marketing Workshops

Try our marketing workshops for FREE

The first FREE introductory workshop will cover the business identity section of the branding development training programme. 

This 45 minute call will cover the following areas: 

  • Splitting your marketing activities into customer acquisition and customer nurturing marketing strategies 
  • Add clarity to your objectives by asserting a well defined USP 
  • Generate a business identity by presenting value and results combined with your passion to deliver 

The complete workshop programme includes Marketing Analysis, Content Marketing, Website Strategy, Messaging Strategy and Business Analytics. These workshops can be arranged as 45 minute telephone / Zoom calls to be held once a week (a time and day that fits). Those companies who wish to take this further can arrange one-2-one training or join an existing workshop group held on Wednesdays or Thursdays.

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