Content marketing conveys the desired message to your target audience in a language they understand.
This contrasts with conventional product orientated methods such as highlighting the features and benefits to a generic audience.
Become more relevant, write more interesting content and influence your reader by learning these techniques...
Seven key elements of web content
Learn the seven key elements of web content
To be confident of generating the best possible response, turn your copy into a presentation that attracts your prospects, keeps them riveted with interesting arguments and persuades them to respond in the way you want with 7 key elements of writing copy.
Writing power content
Learn the Secrets of Writing Articles with Relevance and Clarity, and Get Your Message Understood.
Writing power articles is all about finding the best way to package your message so that the reader immediately sees how it is relevant to them and it is understood with your intended meaning.
Express your intentions in the most relevant way to the reader
Learn how your reader infers meaning and how they identify the relevance of your message.
Once you have mastered this, you can write content in a way that will appear interesting and highly relevant to each customer type.
Influence your reader by building your status
Learn how to replace the face-to-face aspects of influencing the prospect with your 'trusted expert' status.
Create the right environment by writing content that describes a given scenario your reader can relate to.
Essential English
The Building Blocks of Grammar.
What is a sentence? A sentence is a collection of words that form a unit of language that can stand alone and make sense. The Subject and The Predicate. A sentence can be broken down into the subject and the predicate.
Writing toolbox
A collection of tips and tools to help you write more compelling content.
Search engine optimisation
How to make sure your site is found on the search engines, simple steps to optimising your site.
It is vital that the pages on your site are optimised for the search engines. The consequences are that your customers will not be able to find you.
Writing SEO friendly content
What you can do to give your pages a powerful advantage.
Now you know how the search engines work. Here are seven steps you can take to make sure your pages are search engine-friendly.
Try our marketing workshops for FREE
The first FREE introductory workshop will cover the business identity section of the brand development training programme.
This 45 minute call will cover the following areas:
- Splitting your marketing activities into customer acquisition and customer nurturing marketing strategies
- Add clarity to your objectives by asserting a well defined USP
- Generate a business posture by presenting value and results combined with your passion to deliver
The complete workshop programme includes Marketing Analysis, Content Marketing, Information Architecture, Messaging Strategy and Measuring Success. These workshops can be arranged as 45 minute telephone / Zoom calls to be held once a week (a time and day that fits). Those companies who wish to take this further can arrange one-2-one training or join an existing workshop group held on Wednesdays or Thursdays.
