Measure the success of your website with business analytics.
The secret to a successful website is by knowing how to effectively collect and utilise the right information in a way that makes key business decisions clear and obvious.
Unlike any other marketing, the success of your website is completely and naturally trackable. Not only is every page and image access recorded in a log file, but you can even add tags to the pages on your website for special web analytics servers to monitor the visitors on your website. Web statistics reporting tools can access this information and represent the data to highlight visitor patterns and behaviours.
In order to make sense of this information, you need to determine what information is fundamental to the key decisions you need to make. Once you know what you’re looking for, you then need to determine how you are going to look after and nurture this information in order that the right decisions can be made.
