Skip to main content
Communicating with search engines

Communicating with search engines.

As millions of websites vie for attention, effective communication with search engines is paramount for ensuring visibility and driving organic traffic. 

By implementing strategies to optimise your website's interaction with search engines, you can enhance its discoverability, indexing, and ranking potential. Here's a comprehensive guide on how to get your website to communicate well with search engines:

XML sitemap

1: Creating an XML sitemap.

An XML sitemap is a roadmap that helps search engines navigate and index your website's content more efficiently. 

It lists all the pages on your site, along with metadata such as last modified date and priority, providing valuable information to search engine crawlers. To create an XML sitemap, you can use online tools or plugins available for various content management systems (CMS) such as Drupal. Ensure that your sitemap is regularly updated to reflect any changes or additions to your website's content.


2: Using cron to rebuild your XML sitemap

To ensure that your XML sitemap stays up to date with the latest changes to your website, consider using cron jobs to automate the rebuilding process.

 Cron is a time-based job scheduler that allows you to execute tasks at predefined intervals. Set up a cron job to regenerate your XML sitemap periodically, such as daily or weekly, to reflect any new pages, updates, or deletions on your website automatically.

Sitemap XML

3: Leveraging Google Search Console.

Google Search Console is a powerful tool provided by Google that allows you to monitor, analyse, and optimise your website's performance in Google search results. 

To get started, sign up for Google Search Console and verify ownership of your website. Once verified, you can submit your XML sitemap to Google and monitor its indexing status. Additionally, use Google Search Console to identify and fix any crawl errors, optimise your site's appearance in search results, and monitor search traffic and performance metrics.

Submit to Bing

4: Submitting to Bing webmaster tools.

In addition to Google Search Console, consider submitting your website to Microsoft Bing Webmaster Tools. 

Bing Webmaster Tools provides similar functionality to Google Search Console, allowing you to monitor and optimize your website's performance in Bing search results. Submit your XML sitemap to Bing Webmaster Tools, verify ownership of your website, and leverage its features to improve your website's visibility and performance in Bing search results.


5: Understanding the robots.txt File.

The robots.txt file is a text file located in the root directory of your website that instructs search engine crawlers on how to access and index your site's content. 

It contains directives that specify which pages or directories should be allowed or disallowed for crawling by search engines. To ensure that your XML sitemap is discovered and indexed by search engines, add a reference to it in your robots.txt file using the "Sitemap" directive. This helps search engines locate and prioritise your XML sitemap for indexing.

Marketing Workshops

Try our marketing workshops for FREE

The first FREE introductory workshop will cover the business identity section of the brand development training programme. 

This 45 minute call will cover the following areas: 

  • Splitting your marketing activities into customer acquisition and customer nurturing marketing strategies 
  • Add clarity to your objectives by asserting a well defined USP 
  • Generate a business identity by presenting value and results combined with your passion to deliver 

The complete workshop programme includes Marketing Analysis, Content Marketing, Website Strategy, Messaging Strategy and Business Analytics. These workshops can be arranged as 45 minute telephone / Zoom calls to be held once a week (a time and day that fits). Those companies who wish to take this further can arrange one-2-one training or join an existing workshop group held on Wednesdays or Thursdays.

I'm interested in
I am*