How to Know what Information Your Prospects and Customers Want to Read.
Performing a customer scenario analysis will help you understand your customer's needs / questions and allow you to identify the key benefits that your services or products provide for a customer. This, in turn, allows you to develop a website response that addresses each customer need / question.
This analysis is performed by considering individual customer types with a specific quality issue and identifying relevant scenarios that describe their situation.
These scenarios are then used to identify questions. From this, you can plan specific website responses for each question. These responses may be represented as either website copy or for a case study.
By understanding your customers’ needs more fully and incorporating a response to this understanding into your website, you can build confidence in the customer that, with you, they will get a higher level of service or better product than from anywhere else.