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Adding metatags to your website

Meta tags stand as silent but powerful tools that wield immense influence over search engine rankings, social media sharing, and user engagement. 

By strategically setting meta tags for your website, you can elevate its visibility, improve its search engine optimisation (SEO) performance, and enhance the user experience. Here's a comprehensive guide on how to leverage meta tags effectively to optimise your website:

Metatags for content

1: Choosing the title tag and structured metadata properties.

The title tag is perhaps the most crucial meta tag for SEO, as it directly impacts search engine rankings and influences user click-through rates. 

When setting title tags, aim for clarity, relevance, and conciseness, incorporating primary keywords to signal the content's topic to search engines and users. Additionally, populate structured metadata properties, such as meta descriptions, keywords, and authorship tags, to provide search engines with valuable context about your web pages and improve their visibility in search results.

Additional metatags

2: Assigning additional metatag fields for social media links.

Meta tags play a vital role in shaping how content is displayed and shared across various social platforms.

Assign additional meta tag fields, such as Open Graph tags for Facebook and Twitter Card tags for X/Twitter, to optimise how your website's content appears when shared on social media. By specifying titles, descriptions, images, and other metadata for social media sharing, you can enhance the visibility and engagement of your content on social platforms.

Hreflang tags

3: Using hreflang tags for multilingual websites

For websites that cater to a multilingual audience, hreflang tags are essential for serving the correct language and regional variations of your content to users in different locations. 

Hreflang tags signal to search engines which version of a page to display based on the user's language and location preferences, thereby improving the accuracy and relevance of search results for multilingual queries. By implementing hreflang tags correctly, you can ensure that users are directed to the most appropriate version of your content, enhancing their experience and increasing the likelihood of engagement.

RDF logo

4: RDF and tags for semantic enrichment.

To add semantic meaning and context to your web pages, consider incorporating RDF (Resource Description Framework) and tags into your HTML markup. 

These tags provide structured data markup that helps search engines understand the content of your pages more effectively, leading to enhanced visibility and richer search results. By adding schema markup for entities such as products, reviews, events, and organizations, you can provide search engines with detailed information about your content, improving its relevance and visibility in search results.

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