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Security and performance

Security and performance for SEO

In today's digital environment, where online threats loom large and user expectations for speed and security are higher than ever, optimising your website for both security and performance is paramount. 

Not only do these factors impact user experience, but they also play a crucial role in search engine optimisation (SEO) rankings. Here's a comprehensive guide on how to fortify your website's security and performance to enhance its SEO potential:

Security review

1: Security Review of Your Website.

Before delving into performance enhancements, conducting a thorough security review of your website is essential. 

This includes checks for various vulnerabilities such as: 

  • Safe file system permissions: Ensure that file permissions are set correctly to prevent unauthorised access to sensitive files and directories. 
  • Secure text formats: Implement measures to prevent dangerous code injection, such as PHP or JavaScript, in user-generated content. 
  • Safe error reporting: Configure error reporting to ensure that sensitive information is not disclosed to potential attackers. 
  • Protection against brute force login attempts: Implement measures such as CAPTCHA or account lockout to thwart malicious login attempts. 
  • Prevention of information disclosure: Safeguard against disclosing sensitive information, such as server configurations or directory structures, to unauthorised users. 

Regular monitoring and proactive measures can help mitigate potential security risks and safeguard your website against cyber threats.

SSL certificate

2: Correct SSL Certificate Installation.

Secure Sockets Layer (SSL) certificates are essential for encrypting data transmitted between a user's browser and your website, ensuring confidentiality and integrity. 

Ensure that your SSL certificate is valid for your domain and has not expired. Verify that your website serves HTTPS:// pages instead of HTTP:// to provide a secure browsing experience for users. A correctly installed SSL certificate not only protects sensitive information but also boosts your website's credibility and SEO rankings.

CSS aggregation

3: Performance settings on your website.

Optimising performance is crucial for providing a seamless user experience and improving SEO rankings. 

Utilise internal page caching mechanisms to reduce load times and server resources, particularly for dynamic content. Set maximum cache age based on the type of website and update frequency to balance freshness with performance. Additionally, implement CSS and JavaScript aggregation to minimize the number of files loaded, reducing HTTP requests and improving page load times.

GZIP compression

4: Compress HTML Using Gzip.

Compressing HTML files using Gzip compression can significantly reduce file sizes and improve website performance. 

Enable Gzip compression on your web server to compress HTML files before they are transmitted to users' browsers, reducing bandwidth usage and speeding up page load times. This simple yet effective optimization technique can enhance user experience and positively impact SEO rankings.

Insert this code in your .htaccess file:

<IfModule mod_deflate.c>
 AddOutputFilterByType DEFLATE text/css
 AddOutputFilterByType DEFLATE text/html
 AddOutputFilterByType DEFLATE text/javascript
 AddOutputFilterByType DEFLATE text/plain
 AddOutputFilterByType DEFLATE text/xml

Marketing Workshops

Try our marketing workshops for FREE

The first FREE introductory workshop will cover the business identity section of the branding development training programme. 

This 45 minute call will cover the following areas: 

  • Splitting your marketing activities into customer acquisition and customer nurturing marketing strategies 
  • Add clarity to your objectives by asserting a well defined USP 
  • Generate a business identity by presenting value and results combined with your passion to deliver 

The complete workshop programme includes Marketing Analysis, Content Marketing, Website Strategy, Messaging Strategy and Business Analytics. These workshops can be arranged as 45 minute telephone / Zoom calls to be held once a week (a time and day that fits). Those companies who wish to take this further can arrange one-2-one training or join an existing workshop group held on Wednesdays or Thursdays.

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