Skip to main content
Persona driven sales

Ready to buy

Auto-Responders for people ready to buy.

Your prospect is ready to buy, but needs a little persuasion to commit to the transaction. Use this auto-responder to keep connected to your prospect so that they return and make the sale.

How to structure the follow-up emails.


1: Get to the point

Many of your sales will come from your first message, therefore you should make sure it stays focused on the major benefits with a strong call to action. 

Keep the message short. If you aim for around 500 words, you will have room to mention the big benefits without expanding too much on any additional and less important aspects.

Establish a need

2: Establish a need

Explain why your product is necessary. 

Include scenarios of where there is a need for your product or service. 

Show them where it meets their needs.


3: Outline the practical aspects

Talk about how to use your product or how your service works. 

Include supporting material where appropriate.


4: Offer proof

Where appropriate include a case study. 

If you are personally associated with the product or service, include a short biography. If you are local, you can even invite people to visit. If the auto-responder is focused on a product, consider outlining a complimentary product. If there are any shipping charges, explain how shipping works and any tracking if available.

Levels of trust

5: Ask for comments and feedback

Start by asking if the prospect has any questions. 

Provide as many ways of getting them to contact you to make it as easy as possible for them. It will also be useful to provide the popular questions with your associated answers at this point.


6: List Testimonials

This is an opportunity to gain credibility by outlining existing happy customers and their experiences.

Last chance

7: Last chance

This is where you provide one last reminder. 

This will be the final email in the auto-responder sequence. Provide them with one last offer. 

If they don’t take this up, then the auto-responder will finish.


Write your auto-responder emails in a condensed form of direct response style copy.

Include a benefit headline to pull the reader in. Instead of a promise, introduce the product or service by expressing the major benefits. 

Provide further benefits by explaining what the product or service does for them. Close the email with a strong call to action and instruct them to make a purchase.

Marketing Workshops

Try our marketing workshops for FREE

The first FREE introductory workshop will cover the Business Posture section of the Strategy Builder training programme. 

This 45 minute call will cover the following areas: 

  • Splitting your marketing activities into customer acquisition and customer nurturing marketing strategies 
  • Add clarity to your objectives by asserting a well defined USP 
  • Generate a business posture by presenting value and results combined with your passion to deliver 

The complete workshop programme includes Marketing Analysis, Content Marketing, Information Architecture, Improving Communication and Measuring Success. These workshops can be arranged as 45 minute telephone / Zoom calls to be held once a week (a time and day that fits). Those companies who wish to take this further can arrange one-2-one training or join an existing workshop group held on Wednesdays or Thursdays.

I'm interested in
I am*