A marketing analysis will help you:
Any market research you do must be backed up with data you can rely on. This can either be collected yourself using questionnaires and polls, or obtained from trusted sources such as academic journals or the Office for National Statistics (ONS).
This is defined by industry fit, demographic fit, business size fit, business growth fit, their ability to buy and their readiness to buy.
These profiles will describe a special set of buyer personas that perfectly match your products and services and will provide a viable and profitable business for you.
You can then offer a personalised experience that appeals to your target audience by creating content for each persona.
Imagine if you could put in one place, the best possible response to every enquiry you get, and the best possible targeted marketing copy you could write to attract your best customers. This carefully crafted and smartly written material would be your marketing hub.
Having a process to build good relationships with your customers and prospects will make business communications easy and turn your customers into great customers.
The purpose of deriving customer benefits for your products and services is so that you can outline the delivery of results the customer wants that are specific to them.
How to Know what Information Your Prospects and Customers Want to Read. Performing a customer scenario analysis will help you understand your customer's needs / questions and allow you to identify the key benefits that your services or products provide for a customer. This, in turn, allows you to develop a website response that addresses each customer need / question.
This 45 minute call will cover the following areas:
The complete workshop programme includes Marketing Analysis, Content Marketing, Information Architecture, Improving Communication and Measuring Success. These workshops can be arranged as 45 minute telephone / Zoom calls to be held once a week (a time and day that fits). Those companies who wish to take this further can arrange one-2-one training or join an existing workshop group held on Wednesdays or Thursdays.
Customer relationship analysis
