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Website strategy

Website strategy

A new way of thinking about managing the growth of your website. 

As your website evolves, your information architecture will be required to manage the three areas of influence:

  • Graphic design changes will be implemented to keep your website synchronised with your branding and style guides. 
  • Content will be added to your website to help inform your customers about your latest products and services. 
  • Customer interaction, such as ecommerce, personalisation and application style features, will be added to reflect the current demands and expectations of your customers.
Information Architecture

Information architecture principles

Introducing Information Architecture for your website. 

No matter how well your website is organised, the following issues will present serious challenges to the development and structure of your website.


Communicating trust

How to Develop and Build Trusting Relationships with your Customers. 

All business relationships will share an element of risk during a transaction. The level of risk a business is prepared to take will depend on the perceived trust between the provider of services and the requester of services. 

This is particularly critical in situations where the provider cannot be forced to co-operate in assisting or delivering services to the requester. It is in these situations where trust is a valuable quality and will greatly influence the likelyhood of a satisfactory transaction.

Persona driven sales

Developing trust layers

Once you have built up a trusted relationship with your customers, you will experience easy and enjoyable business with them. 

You will be able to communicate your passion and work with customers that use your products and services as you had intended. Only with a trusted relationship will you be able to deliver the value and results you have promised. But trust only comes with a growing relationship bonded with regular and reliable communication.

Question zoning

Question zoning

How to Derive what Your Visitors Want to Know and in What Order. 

Question Zoning aims to improve the quality of communications with your visitors and hence improve the level of success you are experiencing from your website.

Path scenarios

Determining path scenarios

How to influence visitor behaviour by providing paths of information. 

If you could find a way to anticipate, respond to, and influence your visitor behaviour, it seems reasonable to assume that the levels of success you are currently experiencing from your website would be greatly improved.


Content classification

How to classify your articles, enable automatic internal linking and improve the navigation of your website.

Making the content on your website highly visible and accessible from almost anywhere within your website will mean that your visitors will be able to decide where to navigate. This ability will probably be the most powerful feature of your website.

Marketing Workshops

Try our marketing workshops for FREE

The first FREE introductory workshop will cover the business identity section of the brand development training programme. 

This 45 minute call will cover the following areas: 

  • Splitting your marketing activities into customer acquisition and customer nurturing marketing strategies 
  • Add clarity to your objectives by asserting a well defined USP 
  • Generate a business posture by presenting value and results combined with your passion to deliver 

The complete workshop programme includes Marketing Analysis, Content Marketing, Information Architecture, Messaging Strategy and Measuring Success. These workshops can be arranged as 45 minute telephone / Zoom calls to be held once a week (a time and day that fits). Those companies who wish to take this further can arrange one-2-one training or join an existing workshop group held on Wednesdays or Thursdays.

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