How to Create Explosive Growth with Back-end Marketing Strategies
By nurturing your customers, you will begin to form strong relationships with them. This will allow you to make available increasing levels of value as the relationship grows. Your back-end marketing strategies can be viewed as a funnel of trust layers of additional value you make available to your customers as they begin to trust you more.
Starting from a customer who has just bought from you for the first time and working down to your perfect customer who has implicit trust and buys high value products and services from you, you can determine between 4 and 7 distinct layers of your trust funnel.
Build trust layers and create products and services around them
For each trust layer, build and shape specific products and services tailored to the customer type and the level of value they will appreciate. Give, share and serve at each layer everything you are able in order to educate and improve your relationship with them. Their trust will increase and will eventually become more interested in the products and services in the next trust layer, and will buy higher value services from you.