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SEO for mobile and social media

SEO for mobile and social media

With the ever-increasing use of mobile devices and the pervasive influence of social media, optimising for these platforms has become imperative for businesses aiming to expand their online presence. 

Understanding Google's mobile-first approach, which priorities mobile-friendly websites in search rankings, is crucial. Here, we delve into strategies to enhance SEO for mobile experience and leverage social media for maximum impact.

Google mobile-first

Google's Mobile-First Indexing.

Google's mobile-first indexing means that the search engine primarily uses the mobile version of a website's content for indexing and ranking. 

This shift underscores the importance of mobile optimisation. Given the prevalence of smartphones and the preference for on-the-go browsing, ensuring your website is mobile-friendly is non-negotiable.

Location based search

Mobile-Centric Search Results.

Mobile search results typically appear in a single column format due to the limited screen space. 

Moreover, Google often displays results as images or videos, emphasising visual content. Consequently, optimising images and videos for search is essential for mobile SEO success. 

Additionally, search queries on mobile devices often prioritise location-based results, leveraging the built-in GPS functionality. Therefore, local SEO optimization is paramount for businesses targeting mobile users.

Mobile search

Key Strategies for Mobile SEO

Responsive Design: 

Ensure your website is responsive, meaning it adjusts seamlessly to various screen sizes and orientations. This not only enhances user experience but also aligns with Google's mobile-first indexing criteria. 

Page Load Speed Optimisation: 

Mobile users are typically more impatient than desktop users. Optimising your website's page load speed is crucial for reducing bounce rates and improving search rankings. Compressing images and minimising HTTP requests are effective strategies for faster loading times. 

Image Optimisation: 

Utilise image optimisation techniques to minimise bandwidth usage without compromising quality. Employing responsive image styles and implementing lazy loading can significantly enhance mobile performance. 

Local SEO: 

Incorporate location-based keywords and meta tags to improve visibility in local search results. Registering your business on Google My Business and other local directories can also boost your presence in mobile searches.

Social media SEO

Leveraging Social Media for SEO

In addition to optimising for mobile search, integrating social media into your SEO strategy is essential for maximising online visibility and engagement.

Social signals, such as likes, shares, and comments, are increasingly influential in search rankings. Here are some strategies to leverage social media for SEO: 

Share Buttons: 

Include prominent social media share buttons on every page of your website to encourage visitors to share your content with their networks. This not only increases visibility but also drives traffic back to your site. 

Engagement and Interaction: 

Actively engage with your audience on social media platforms by responding to comments, initiating conversations, and sharing valuable content. Increased engagement can lead to higher social signals, which positively impact search rankings. 

Content Optimisation for Social Sharing: 

Craft your content with social sharing in mind. Create visually appealing graphics, videos, and infographics that are highly shareable on social media platforms. Incorporate relevant hashtags and keywords to increase discoverability.

Marketing Workshops

Try our marketing workshops for FREE

The first FREE introductory workshop will cover the business identity section of the branding development training programme. 

This 45 minute call will cover the following areas: 

  • Splitting your marketing activities into customer acquisition and customer nurturing marketing strategies 
  • Add clarity to your objectives by asserting a well defined USP 
  • Generate a business identity by presenting value and results combined with your passion to deliver 

The complete workshop programme includes Marketing Analysis, Content Marketing, Website Strategy, Messaging Strategy and Business Analytics. These workshops can be arranged as 45 minute telephone / Zoom calls to be held once a week (a time and day that fits). Those companies who wish to take this further can arrange one-2-one training or join an existing workshop group held on Wednesdays or Thursdays.

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