How to make sure your site is found on the search engines, simple steps to optimising your site.
It is vital that the pages on your site are optimised for the search engines. The consequences are that your customers will not be able to find you. Information retrieval is the science of searching for information. All search engine algorithms are based on information retrieval theories and methods. These algorithms are closely guarded secrets, but knowing the fundamentals of information retrieval is the key to unlocking these secrets of search engine optimisation.