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SEO Strategy

SEO Strategy

How to make sure your site is found on the search engines, simple steps to optimising your site. 

It is vital that the pages on your site are optimised for the search engines. The consequences are that your customers will not be able to find you. Information retrieval is the science of searching for information. All search engine algorithms are based on information retrieval theories and methods. These algorithms are closely guarded secrets, but knowing the fundamentals of information retrieval is the key to unlocking these secrets of search engine optimisation.

Search engine friendly

How the search engines work

Anyone who uses search engines knows the frustration of typing in a phrase only to find the results return pages about a similar – but unrelated – items. 

The companies running the search engines, themselves, are also aware of this and in order to make their results more accurate, they are turning to increasingly sophisticated information retrieval techniques. 

Gone are the days when improving your ranking on the search engines was a simple case of repeating a number of keywords and phrases on your pages. In the past, to achieve page one ranking, all you needed to do was to have more keywords on your pages than any of your competitors. Now the search engines regard this as spamming. 


Writing search engine friendly content

What you can do to give your pages a powerful advantage. 

The 7 steps revealed:

  1. Keep your pages as uncluttered as possible
  2. Use met tags
  3. Aim to comply with formatting standards
  4. Research your keywords
  5. Use correct grammar
  6. Use synonyms and metaphots
  7. Keep your test tight
Control your URL strings

Control your URL strings

Controlling URL strings is a critical aspect of optimising websites for better visibility and user experience. 

By managing URL structures effectively, businesses can eliminate errors such as 301, 302, and 404 errors, ensuring that missing pages are handled correctly and URL strings accurately describe the content they represent. 


Adding metatags to your website

Meta tags stand as silent but powerful tools that wield immense influence over search engine rankings, social media sharing, and user engagement. 

By strategically setting meta tags for your website, you can elevate its visibility, improve its search engine optimisation (SEO) performance, and enhance the user experience. Here's a comprehensive guide on how to leverage meta tags effectively to optimise your website:

Communicating with search engines

Communicating with search engines

Effective communication with search engines is essential for optimising your website's visibility and driving organic traffic. 

By creating an XML sitemap, indexing appropriate content, using cron to rebuild your sitemap regularly, leveraging Google Search Console and Bing Webmaster Tools, and understanding the robots.txt file, you can enhance your website's interaction with search engines and maximise its potential for success in search results.

SEO tools and automation

Page optimisation

SEO page optimisation is a multifaceted endeavour that requires careful planning, strategic execution, and continuous monitoring. 

By incorporating elements such as breadcrumbs, internal linking, W3C validation, Yoast SEO analysis, SEO Diff tracking, and content scheduling into your optimisation strategy, you can enhance your website's visibility, usability, and ranking potential in search engine results. 

Stay vigilant, adapt to changing SEO trends, and continually refine your optimisation efforts to achieve long-term success in the competitive digital landscape.

SEO for mobile and social media

SEO for mobile and social media

Optimising for mobile experience and leveraging social platforms are essential components of a successful SEO strategy. 

By ensuring your website is responsive, optimising for local search, and actively engaging with your audience on social media, you can enhance your online visibility, drive traffic, and improve search rankings. Embrace these strategies to stay ahead in the ever-evolving digital landscape.

Security and performance

Security and performance for SEO

Prioritising security and performance optimisations is essential for maintaining a competitive edge in today's digital landscape. 

By conducting regular security reviews, ensuring correct SSL certificate installation, optimising performance settings, and implementing Gzip compression for HTML files, you can enhance your website's security, speed, and SEO potential. Stay vigilant, keep abreast of emerging threats and trends, and continuously refine your website's security and performance strategies to achieve long-term success.

Marketing Workshops

Try our marketing workshops for FREE

The first FREE introductory workshop will cover the business identity section of the branding development training programme. 

This 45 minute call will cover the following areas: 

  • Splitting your marketing activities into customer acquisition and customer nurturing marketing strategies 
  • Add clarity to your objectives by asserting a well defined USP 
  • Generate a business identity by presenting value and results combined with your passion to deliver 

The complete workshop programme includes Marketing Analysis, Content Marketing, Website Strategy, Messaging Strategy and Business Analytics. These workshops can be arranged as 45 minute telephone / Zoom calls to be held once a week (a time and day that fits). Those companies who wish to take this further can arrange one-2-one training or join an existing workshop group held on Wednesdays or Thursdays.

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