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Autoresponder email

Using auto-responders

How to Use Auto-Responsers.

Using a tool to automate the process of responding to enquiries will enable to you deal with enquiries much more professionally, improve your sales conversion rate and ultimately save you hours of work.

Here are 3 auto-responder styles to use to help keep you connected to your prospects and customers:

Searching for information

1: Prospect is hunting for information and comparing you with others

Educate with impartial information.

The scenario here is that the prospect is very new to your business, and is not familiar with your products and services, and the terminology you use. To help them understand what you are about, instead of attempting a hard sell, you provide a free download or offer coupled with valuable impartial information.

Differentiation

2: Prospect is comparing products and services

Incremental steps to differentiate you.

The scenario here is that the prospect has a need, but is unsure of the solution. They will be comparing your products and services with your competition. To help them differentiate you from your competition, outline your intentions from the start - your motives - and raise their interest by outlining the features and benefits.

Customer journey

3: Prospect is ready to buy

Take action while the iron is hot.

The scenario is that the prospect is ready to buy, but has reservations. They have probably already made the emotional decision to buy, and simply looking for a logical reason to back this up. To help them take that final step, get to the point and stay focused on the sale. Establish the need and outline the big benefits. 

Capturing Interest

Insert the auto-responder opt-in form on your site. Within eye site of this form, provide information about the importance of subscribing to your list. Add value to your list by giving them a compelling reasons to subscribe. If you are providing some free information as part of the offer of subscribing, make it clear that the download link will be provided in the email they receive after confirming their subscription. 

On your thank you page (or redirect page) they are taken to after they fill out the form you need to provide information on verifying. Verified opt-in allows you to ensure that the person subscribing did so with his or her own email address and didn't provide a fake or malicious email. 

Let the visitor know that they should check their email inbox. Tell them what the subject line of the email says so they know what to look for. Convey that they must click on the link inside to verify and receive the download link to your free information. 

In the auto-responder they receive after verifying, give them the link to your free information. Since they are now subscribed to your list and have confirmed that the address they provided is valid, you can effectively follow up providing more information about using your products or services, training tips, and further benefits or features earned by becoming a customer.

Marketing Workshops

Try our marketing workshops for FREE

The first FREE introductory workshop will cover the Business Posture section of the Strategy Builder training programme. 

This 45 minute call will cover the following areas: 

  • Splitting your marketing activities into customer acquisition and customer nurturing marketing strategies 
  • Add clarity to your objectives by asserting a well defined USP 
  • Generate a business posture by presenting value and results combined with your passion to deliver 

The complete workshop programme includes Marketing Analysis, Content Marketing, Information Architecture, Improving Communication and Measuring Success. These workshops can be arranged as 45 minute telephone / Zoom calls to be held once a week (a time and day that fits). Those companies who wish to take this further can arrange one-2-one training or join an existing workshop group held on Wednesdays or Thursdays.

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