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Stoke up the fire

Stoke up the fire in your business

Should you go 'all-in' when deciding how much to invest in marketing for 2024?

If you believe in your business, then you need to come along to this workshop! Here are a few things to stoke up the fire:

Do you worry that advertising your business is wasting money?

Learn about different marketing strategies that take the worry out of finding new customers.

Do you feel that market pressures are forcing your business down a different direction?

Learn how to be a passion-led business and not a customer-led business.

Make an appointment to discuss your marketing strategies for 2024

Schedule a Zoom appointment

 

Next steps

Research

Become the expert

Your customers are seeking advice on the search engines. Shouldn't you be demonstrating your expertise?

Follow these guidelines to attract new customers by discovering how to give, share and serve more on your website.

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Further information

Passion

Nurture your passion

There will be aspects of your business that seem difficult and other aspects that come naturally to you. By discovering what you really enjoy doing and building on this to nurture your passion, not only will you find business life easier, but you can use this to define your uniqueness.

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Key to success

The key to successful marketing strategies

How to get real results from your website and grasp the key to successful marketing strategies.

The biggest problem that most small businesses face is how to attract and win new business.

When you get a new customer, no doubt your service will be excellent, you will deliver according to your promises and this customer will continue to buy from you for many years.

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Back-end marketing

Back-end marketing

By nurturing your customers, you will begin to form strong relationships with them. This will allow you to make available increasing levels of value as the relationship grows. Your back-end marketing strategies can be viewed as a funnel of trust layers of additional value you make available to your customers as they begin to trust you more.

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Differentiation

Differentiation

Using a unique selling proposition (USP) in your promotion and sales activities by highlighting your unique benefits will greatly improve its effectiveness. USPs help your customers to save time when considering buying a product or service by helping them to differentiate between you and your competition and focus on your key benefits.

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Primary motive

Primary motive

If you have discovered your passion for your business and know what you do best, you can build on this to add more value to your products and services. If you know your products and services will deliver results for your customers then highlight these benefits in your marketing to develop business growth and increase your market share in your business arena.

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Marketing Styles

Front-end marketing

Front-end marketing is all about customer acquisition. As the lifetime value of a customer will make the cost of acquisition relatively insignificant, you can focus on adventurous ways to attract your prospect to make that leap and give you a try. The experience they gain from your high quality products and services will mean they stay as long term customers.

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unique selling proposition

USP

Using a unique selling proposition (USP) in your promotion and sales activities by highlighting your unique benefits will greatly improve its effectiveness. USPs help your customers to save time when considering buying a product or service by helping them to differentiate between you and your competition and focus on your key benefits.

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Take ownership

Take Ownership

Knowing that the success of your website will affect the future of your business, it is no surprise when businesses ask “What works and how do I get it to work for me?”

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Sections

Strategy Builder

Business identity

Nothing matters more than knowing the reason WHY your business operates the way it does. The success of your marketing strategies will depend on how clear your message is conveyed to build a better business identity.

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