If you could demonstrate empathy for your customer's pain and provide the solutions to help them, how would that affect your business?
Naturally, your customer will be the healthy sceptic when seeking advice, but as they learn to trust you, the level of perceived risk will diminish.
You can build trust by demonstrating integrity.
- Write impartial content on your website to show that you do what you say, and say what you do
- Provide evidence such as photos or charts to show how you did something.
- Provide testimonials to highlight your reputation.
As your customer grows to realise your reputation and integrity, they will in turn grow in their reliance on you.
You can build trust by being benevolent.
- Provide online tools or downloads to assist your customer.
- Provide free initial support or diagnostics to assist a struggling customer.
- Offer free samples or trials to help reduce any buyer anxiety.
As your customer grows to realise your abundant benevolence, they will gain confidence in you.
You can build trust by demonstrating ability.
- Provide case studies to show how you solved similar problems.
- Highlight credibility by showing member associations and qualifications.
- Provide details of any regulatory requirements and how you can ensure they are met.
As your customer grows to realise your ability, their sense of immediacy will overcome their reservations to buy.
