Your prospect is ready to buy, but needs a little persuasion to commit to the transaction. Use this auto-responder to keep connected to your prospect so that they return and make the sale.
How to structure the follow-up emails…
- Get to the point
Many of your sales will come from your first message, therefore you should make sure it stays focused on the major benefits with a strong call to action.
Keep the message short. If you aim for around 500 words, you will have room to mention the big benefits without expanding too much on any additional and less important aspects.
- Establish a need
Explain why your product is necessary. Include scenario of where there is a need for your product. Show them where it meets their needs.
- Outline the practical aspects
Talk about how to use your product or how your service works. Include supporting material where appropriate.
- Offer proof
Where appropriate include a case study. If you are personally associated with the product or service, include a short biography. If you are local, you can even invite people to visit.
If the auto-responder is focused on a product, consider outlining a complimentary product. If there are any shipping charges, explain how shipping works and any tracking if available.
- Ask for comments and feedback
Start by asking if the prospect has any questions. Provide as many ways of getting them to contact you to make it as easy as possible for them.
It will also be useful to provide the popular questions with your associated answers at this point.
- List Testimonials
This is an opportunity to gain credibility by outlining existing happy customers and their experiences.
- Last chance
This is where you provide one last reminder. This will be the final email in the auto-responder sequence. Provide them with one last offer. If they don’t take this up, then the auto-responder will finish.
Write your auto-responder emails in a condensed form of direct response style copy. Include a benefit headline to pull the reader in. Instead of a promise, introduce the product or service by expressing the major benefits. Provide further benefits by explaining what the product or service does for them. Close the email with a strong call to action and instruct them to make a purchase.
Write your auto-responder emails in a condensed form of direct response style copy. Include a benefit headline to pull the reader in. Instead of a promise, introduce the product or service by expressing the major benefits. Provide further benefits by explaining what the product or service does for them. Close the email with a strong call to action and instruct them to make a purchase.
Call to Action
Find out for yourself how you can maximise your business potential by taking advantage of Auto-Responders and Newsletters. Call 0800 107 4662 and ask to speak to an advisor.