Netflare | Web Design and Marketing - Information Architecture

Determining Path Scenarios

admin — Tue, 18 Dec 2007 13:19:36 +0000

Headline: How to influence visitor behaviour by providing paths of information...

Summary: Now that you have a comprehensive list of customer questions grouped into the 5 zones, you can derive relevant responses and generate path scenarios that takes your visitor through a nurturing process.

Information Architecture Principles

admin — Mon, 17 Dec 2007 20:36:10 +0000

Headline: A New Way of Thinking about Managing the Growth of your Website...

Summary:

Instead of viewing your website as a collection of individual pages that attempt to persuade your customer to buy your products or adopt your services, consider it as a medium that communicates at multiple levels to your customers.

With information architecture, you will be able to build relationships with your customers automatically on your website by implementing methods of controlling the flow of information.

Workflow

admin — Mon, 24 Sep 2007 18:33:23 +0100

Headline: How to use workflow management to control the updates in a large website…

Summary: By using workflow to control the changes to your content, it will make it impossible for content to be published without consent.

Jumpsite TL2: Information Architecture

admin — Mon, 24 Sep 2007 11:04:26 +0100

Headline: Here’s how to organize your website and steer your visitors along predicted paths to help them make informed decisions and become customers quicker…

Summary:

TL2 Programme including Newsletter and Auto-Responder integration: £2750.00

Ongoing support including unlimited workshop attendance: £180 per month per attendee.

Alternatively, bespoke Jumpsite programmes can be arranged at £500.00 per session - up to 12 attendees.

It is words, not images that are the building blocks for successful websites. Looking at the website as a complete system, the architecture of the content and the navigation require planning based on path scenarios. For each scenario, you should consider whether you need to inform or persuade the visitor. The style of content, informing or persuading, can be used to lead the visitor to achieve your business objectives and to help them find the information they are looking for.

Consult

admin — Sun, 09 Sep 2007 13:42:55 +0100

Headline: If you already have a website and simply need advice from an expert, find out how our Consult service can work with you…

Summary: The right advice at the right time may save you time and money. If you are not sure what to do next with your internet marketing strategies. Perhaps this is the short term solution you are looking for.

Business Starter Basic Website

admin — Sun, 09 Sep 2007 13:29:15 +0100

Headline: Professional Web Design that includes Marketing Analysis and a choice of Graphic Design Layouts…

Summary:

Marketing Analysis, Copy Writing, Graphic Design + integration, Drupal CMS: £1500.00

Netflare Technical Support: £75 per month (hosting + 2 credit maintenance plan)

Drupal CMS. Full daily backup. Marketing Analysis. Copy Writing Assistance. Choice of Drupal themes.

Business Starter Pro

admin — Sun, 09 Sep 2007 13:02:48 +0100

Headline: Professional Web Design that includes marketing analysis and bespoke graphic design integration…

Summary:

Marketing Analysis, Copy Writing, Graphic Design + integration, Drupal CMS: £2500.00

Netflare Technical Support: £99 per month (hosting + 3 credit maintenance plan)

Drupal CMS. Full daily backup. Marketing Analysis. Copy Writing Assistance. Graphic Design and integration.

Information Based Websites

admin — Sun, 09 Sep 2007 12:24:17 +0100

Headline: Build a successful online lead generation tool by captivating your prospects with a scalable online information based website.

Summary:

Custom Drupal CMS optimised for Jumpsite Marketing : £4500.00

Netflare Technical Support: £125 per month (hosting + 4 credit maintenance plan)

Powerful Drupal CMS. Full daily backup. Customer analysis

Search Engine Optimisation

admin — Sun, 09 Sep 2007 11:26:17 +0100

Headline: How to make sure your site is found on the search engines, simple steps to optimising your site…

Summary:

For your customers to find you, you need to keep in mind how the search engines work, not only when you conceive the design and page structure of your site but also when you write the content. If you don’t do this all the time and effort you expend on making a website may well be for nothing.

However, the good news is that it doesn’t cost anything to optimise your pages yourself and even trying these simple steps, you can achieve a marked increase in your site's visibility on the search engines.

Content Management

geoffh — Wed, 25 Apr 2007 08:23:27 +0100

Headline: Introducing Content Management Systems – A simple way of managing your website without losing control of its purpose…

Summary: Using a CMS as a scalable platform to develop your website means you will avoid the pitfalls of hand-written code. You will have an excellent environment to add and modify your content, an efficient management tool to control the publishing of your content and a mechanism to ensure that it is presented in a consistent manner that meets usability and accessibility guidelines.