Netflare | Web Design and Marketing - Marketing Information

Improving Relevance

admin — Tue, 18 Dec 2007 22:25:23 +0000

Headline: How to Express your Intentions in the most Relevant way to the Reader...

Summary: By carefully expressing your message so that the meaning can either be implied within the article or elsewhere on your website, then your articles will be more relevant to the reader. This will make your website far more interesting and attractive, and encourage more returning visitors.

Direct Response Style

admin — Tue, 02 Oct 2007 21:17:26 +0100

Headline: How to get business to come to you…

Summary: By posturing and differentiating your business as the industry experts, you will become the trusted advisor. Your direct response marketing will attract your prospects because you can answer why you are the best choice they can make.

Jumpsite TL2: Information Architecture

admin — Mon, 24 Sep 2007 11:04:26 +0100

Headline: Here’s how to organize your website and steer your visitors along predicted paths to help them make informed decisions and become customers quicker…

Summary:

TL2 Programme including Newsletter and Auto-Responder integration: £2750.00

Ongoing support including unlimited workshop attendance: £180 per month per attendee.

Alternatively, bespoke Jumpsite programmes can be arranged at £500.00 per session - up to 12 attendees.

It is words, not images that are the building blocks for successful websites. Looking at the website as a complete system, the architecture of the content and the navigation require planning based on path scenarios. For each scenario, you should consider whether you need to inform or persuade the visitor. The style of content, informing or persuading, can be used to lead the visitor to achieve your business objectives and to help them find the information they are looking for.

Differentiation

admin — Thu, 26 Apr 2007 14:38:53 +0100

Headline: How to differentiate your business from your competitors…

Summary: By finding those little extras to give, share or serve that significantly adds value to your products or services, you can then define your position in the marketplace by your posture, not just the benefits of your products or services.

Content Management

geoffh — Wed, 25 Apr 2007 08:23:27 +0100

Headline: Introducing Content Management Systems – A simple way of managing your website without losing control of its purpose…

Summary: Using a CMS as a scalable platform to develop your website means you will avoid the pitfalls of hand-written code. You will have an excellent environment to add and modify your content, an efficient management tool to control the publishing of your content and a mechanism to ensure that it is presented in a consistent manner that meets usability and accessibility guidelines.

The Basics

admin — Sun, 11 Mar 2007 17:27:14 +0000

Headline: There are some basic rules about websites that must be strongly adhered to. If you can keep to these rules, then at least you’ve got the basics covered…

Summary: To give your website the best possible chance of success, ensure that the essential design aspects have been reviewed and dealt with. If you feel your website requires attention in any area of its design, please contact your account manager for advice.