Netflare | Web Design and Marketing - Marketing Communications

Writing Power Articles

admin — Sun, 10 Feb 2008 10:42:45 +0000

Headline: Learn the Secrets of Writing Articles with Relevance and Clarity, and Get Your Message Understood.

Summary: Improve the quality of your articles by strengthening your headline and promise to outline your intentions. Captivate your reader by involving them in an environment where you can share experiences. Offer alternative messages and calls-to-action depending on the experience of the reader.

Influence Your Reader

admin — Mon, 07 Jan 2008 16:06:08 +0000

Headline: How to Write Content to Influence Your Reader...

Summary: Influencing someone's judgement is an incredibly powerful ability. It requires the combination of many communication skills that, once harnessed, can quicken your efforts to build trust and hence increase co-operative opportunities.

Developing Trust Layers

admin — Tue, 18 Dec 2007 22:21:38 +0000

Summary: By building layers of trust between you and your customers, you can build a product portfolio to suit the situation and the relationship with your customers. As your customers begin to trust you more, you can make more available to them in terms of delivering higher value products and services.

Communicating Trust

admin — Mon, 17 Dec 2007 20:53:47 +0000

Headline: How to Develop and Build Trusting Relationships with your Customers...

Summary:

With long term relationships, repeated tests of trust will establish a deeper understanding of shared values. Trust will change and mature to higher levels when emotional connections between provider and requester become stronger. Common goals will establish themselves resulting in an awareness and concern for mutual needs to keep the trusted relationship strong.

Techniques to Add Interest

admin — Tue, 02 Oct 2007 20:26:31 +0000

Headline: Here’s 7 techniques to add interest to your body copy…

Summary: By including one or more of these techniques in your body copy, you will be taking steps to make your content more interesting, personal and compelling to read.

7 Key Elements of Web Copy

admin — Tue, 02 Oct 2007 20:24:17 +0000

Headline: Learn the 7 key elements of Web Copy…

Summary: By including these techniques in your copy, you will be taking steps to make your content interesting, personal and compelling to read.

Jumpsite TL2: Information Architecture

admin — Mon, 24 Sep 2007 10:04:26 +0000

Headline: Here’s how to organize your website and steer your visitors along predicted paths to help them make informed decisions and become customers quicker…

Summary:

TL2 Programme including Newsletter and Auto-Responder integration: £2750.00

Ongoing support including unlimited workshop attendance: £180 per month per attendee.

Alternatively, bespoke Jumpsite programmes can be arranged at £500.00 per session - up to 12 attendees.

It is words, not images that are the building blocks for successful websites. Looking at the website as a complete system, the architecture of the content and the navigation require planning based on path scenarios. For each scenario, you should consider whether you need to inform or persuade the visitor. The style of content, informing or persuading, can be used to lead the visitor to achieve your business objectives and to help them find the information they are looking for.

Back-end Marketing

admin — Thu, 26 Apr 2007 13:41:26 +0000

Headline: How to Create Explosive Growth with Back-end Marketing Strategies…

Summary: Back-end marketing concerns the classification of existing customers into layers of increasing trust and delivering highly specific marketing material to each targeted trust layer. The marketing messages are carried using regular newsletters and auto-responder emails that carry the customer along a value information path to educate them using impartial information but providing a solution through your products or services.

Differentiation

admin — Thu, 26 Apr 2007 13:38:53 +0000

Headline: How to differentiate your business from your competitors…

Summary: By finding those little extras to give, share or serve that significantly adds value to your products or services, you can then define your position in the marketplace by your posture, not just the benefits of your products or services.

Know Your Purpose

admin — Thu, 26 Apr 2007 13:38:12 +0000

Headline: How to make the purpose of your website crystal clear, determine its success and what steps to take to keep it on track…

Summary: If you want your website to be a success, you need a clearly defined purpose. With a purpose, you’ll know what to measure to determine whether the results are good or bad. You’ll also know what needs to change in order to meet your objectives.