Netflare | Web Design and Marketing - Web Site Design

Article Classification

admin — Tue, 18 Dec 2007 13:28:27 +0000

Headline: How to classify your articles, enable automatic internal linking and improve the navigation of your website...

Summary: You can create a heirarchical classification of terms to classify your articles and associate articles that belong to the same zone. Impartially written articles will be specific to a particular zone, but persuasively written articles will be classified in multiple zones in order to guide the visitor to the lower zones.

Question Zoning

admin — Mon, 17 Dec 2007 20:44:21 +0000

Headline: How to Derive what Your Visitors Want to Know and in What Order...

Summary: The objective of this exercise is to be able to provide the right kind of information that gets straight to the point so the visitor doesn't end up having to trawl through pages of sales literature only to be dissapointed that the information doesn't provide the right level of detail.

Information Architecture Principles

admin — Mon, 17 Dec 2007 20:36:10 +0000

Headline: A New Way of Thinking about Managing the Growth of your Website...

Summary:

Instead of viewing your website as a collection of individual pages that attempt to persuade your customer to buy your products or adopt your services, consider it as a medium that communicates at multiple levels to your customers.

With information architecture, you will be able to build relationships with your customers automatically on your website by implementing methods of controlling the flow of information.

Customer Scenario Analysis

admin — Wed, 10 Oct 2007 14:42:00 +0100

Headline: How to Know what Information Your Prosects and Customers Want to Read...

Summary: By performing a comprehensive customer scenario analysis, you’ll be able to develop a resource of response articles and marketing material for each of your marketing channels to be used over and over again.

Aesthetics

admin — Sun, 11 Mar 2007 19:38:49 +0000

Headline: The aesthetics of a website is the quality of the graphic design of the website. Unless you have experience in this field, or natural artistic flair, you should leave this to the experts.

Summary: To give your website the best possible chance of success, ensure that the essential design aspects have been reviewed and dealt with. If you feel your website requires attention in any area of its design, please contact your account manager for advice.