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 <title>Netflare | Web Design and Marketing - Case Study</title>
 <link>http://www.netflare.co.uk/taxonomy/term/627/0</link>
 <description></description>
 <language>en</language>
<item>
 <title>Influence Your Reader</title>
 <link>http://www.netflare.co.uk/marketing_strategies/writing_styles/influence</link>
 <description>&lt;div class=&quot;flexinode-body flexinode-8&quot;&gt;&lt;div class=&quot;flexinode-textarea-54&quot;&gt;&lt;div class=&quot;form-item&quot;&gt;
 &lt;label&gt;Headline: &lt;/label&gt;
 How to Write Content to Influence Your Reader...
&lt;/div&gt;
&lt;/div&gt;&lt;div class=&quot;flexinode-textarea-60&quot;&gt;&lt;div class=&quot;form-item&quot;&gt;
 &lt;label&gt;Summary: &lt;/label&gt;
 Influencing someone&#039;s judgement is an incredibly powerful ability. It requires the combination of many communication skills that, once harnessed, can quicken your efforts to build trust and hence increase co-operative opportunities.
&lt;/div&gt;
&lt;/div&gt;&lt;/div&gt;&lt;p&gt;&lt;a href=&quot;http://www.netflare.co.uk/marketing_strategies/writing_styles/influence&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.netflare.co.uk/taxonomy/term/941">Influence Your Reader</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/172">Jon Beal</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/627">Case Study</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/641">Features and Benefits</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/294">Information Based</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/629">Knowledge Management</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/857">Marketing Communications</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/886">Marketing Strategy</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/621">Passion</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/628">Testimonial</category>
 <pubDate>Mon, 07 Jan 2008 16:06:08 +0000</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">732 at http://www.netflare.co.uk</guid>
</item>
<item>
 <title>Developing Trust Layers</title>
 <link>http://www.netflare.co.uk/web_design/information_architecture/building_trust/trust_layers</link>
 <description>&lt;div class=&quot;flexinode-body flexinode-8&quot;&gt;&lt;div class=&quot;flexinode-textarea-60&quot;&gt;&lt;div class=&quot;form-item&quot;&gt;
 &lt;label&gt;Summary: &lt;/label&gt;
 By building layers of trust between you and your customers, you can build a product portfolio to suit the situation and the relationship with your customers. As your customers begin to trust you more, you can make more available to them in terms of delivering higher value products and services.

&lt;/div&gt;
&lt;/div&gt;&lt;/div&gt;&lt;p&gt;&lt;a href=&quot;http://www.netflare.co.uk/web_design/information_architecture/building_trust/trust_layers&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.netflare.co.uk/taxonomy/term/774">Trust Layers</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/172">Jon Beal</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/627">Case Study</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/616">Credibility</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/631">Identifying Customer Types</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/857">Marketing Communications</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/900">Marketing Promotions</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/934">Marketing Strategies</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/881">Multi Level Marketing</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/621">Passion</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/896">Product Marketing</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/637">Support</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/639">Value</category>
 <pubDate>Tue, 18 Dec 2007 22:21:38 +0000</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">713 at http://www.netflare.co.uk</guid>
</item>
<item>
 <title>Question Zoning</title>
 <link>http://www.netflare.co.uk/web_design/information_architecture/zone_path_analysis/question_zoning</link>
 <description>&lt;div class=&quot;flexinode-body flexinode-8&quot;&gt;&lt;div class=&quot;flexinode-textarea-54&quot;&gt;&lt;div class=&quot;form-item&quot;&gt;
 &lt;label&gt;Headline: &lt;/label&gt;
 How to Derive what Your Visitors Want to Know and in What Order...
&lt;/div&gt;
&lt;/div&gt;&lt;div class=&quot;flexinode-textarea-60&quot;&gt;&lt;div class=&quot;form-item&quot;&gt;
 &lt;label&gt;Summary: &lt;/label&gt;
 The objective of this exercise is to be able to provide the right kind of information that gets straight to the point so the visitor doesn&#039;t end up having to trawl through pages of sales literature only to be dissapointed that the information doesn&#039;t provide the right level of detail.


&lt;/div&gt;
&lt;/div&gt;&lt;/div&gt;&lt;p&gt;&lt;a href=&quot;http://www.netflare.co.uk/web_design/information_architecture/zone_path_analysis/question_zoning&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.netflare.co.uk/taxonomy/term/770">Question Zoning</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/172">Jon Beal</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/627">Case Study</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/711">Customer Support</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/624">Differentiation</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/641">Features and Benefits</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/932">Guarantee</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/613">Jumpsite Marketing</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/935">Marketing Analysis</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/925">Marketing Concept</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/621">Passion</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/623">Purpose</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/639">Value</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/795">Web Site Design</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/825">Website Layouts</category>
 <pubDate>Mon, 17 Dec 2007 20:44:21 +0000</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">700 at http://www.netflare.co.uk</guid>
</item>
<item>
 <title>Customer Scenario Analysis</title>
 <link>http://www.netflare.co.uk/marketing_strategies/marketing_analysis/customer_scenario_analysis</link>
 <description>&lt;div class=&quot;flexinode-body flexinode-8&quot;&gt;&lt;div class=&quot;flexinode-textarea-54&quot;&gt;&lt;div class=&quot;form-item&quot;&gt;
 &lt;label&gt;Headline: &lt;/label&gt;
 How to Know what Information Your Prosects and Customers Want to Read...
&lt;/div&gt;
&lt;/div&gt;&lt;div class=&quot;flexinode-textarea-60&quot;&gt;&lt;div class=&quot;form-item&quot;&gt;
 &lt;label&gt;Summary: &lt;/label&gt;
 By performing a comprehensive customer scenario analysis, you’ll be able to develop a resource of response articles and marketing material for each of your marketing channels to be used over and over again.


&lt;/div&gt;
&lt;/div&gt;&lt;/div&gt;&lt;p&gt;&lt;a href=&quot;http://www.netflare.co.uk/marketing_strategies/marketing_analysis/customer_scenario_analysis&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.netflare.co.uk/taxonomy/term/477">Scenario Analysis</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/172">Jon Beal</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/627">Case Study</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/632">Customer Base</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/711">Customer Support</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/294">Information Based</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/900">Marketing Promotions</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/875">Marketing Tips</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/628">Testimonial</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/864">Web Marketing</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/795">Web Site Design</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/527">TL1IM-WhatsInItForMe</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/547">TL1MB-WhatsInItForMe</category>
 <pubDate>Wed, 10 Oct 2007 14:42:00 +0100</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">683 at http://www.netflare.co.uk</guid>
</item>
<item>
 <title>7 Key Elements of Web Copy</title>
 <link>http://www.netflare.co.uk/marketing_strategies/writing_styles/elements_of_web_copy</link>
 <description>&lt;div class=&quot;flexinode-body flexinode-8&quot;&gt;&lt;div class=&quot;flexinode-textarea-54&quot;&gt;&lt;div class=&quot;form-item&quot;&gt;
 &lt;label&gt;Headline: &lt;/label&gt;
 Learn the 7 key elements of Web Copy…
&lt;/div&gt;
&lt;/div&gt;&lt;div class=&quot;flexinode-textarea-60&quot;&gt;&lt;div class=&quot;form-item&quot;&gt;
 &lt;label&gt;Summary: &lt;/label&gt;
 By including these techniques in your copy, you will be taking steps to make your content interesting, personal and compelling to read. 
&lt;/div&gt;
&lt;/div&gt;&lt;/div&gt;&lt;p&gt;&lt;a href=&quot;http://www.netflare.co.uk/marketing_strategies/writing_styles/elements_of_web_copy&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.netflare.co.uk/taxonomy/term/463">Elements of Web Copy</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/172">Jon Beal</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/627">Case Study</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/624">Differentiation</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/924">Essentials of Marketing</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/857">Marketing Communications</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/623">Purpose</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/628">Testimonial</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/909">Website Marketing</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/526">TL1IM-WillItWork</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/551">TL1MC-WillItWork</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/527">TL1IM-WhatsInItForMe</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/552">TL1MC-WhatsInItForMe</category>
 <pubDate>Tue, 02 Oct 2007 21:24:17 +0100</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">666 at http://www.netflare.co.uk</guid>
</item>
<item>
 <title>Business Starter Basic Website</title>
 <link>http://www.netflare.co.uk/products_services/web_solutions/starter_websites/basic</link>
 <description>&lt;div class=&quot;flexinode-body flexinode-8&quot;&gt;&lt;div class=&quot;flexinode-textarea-54&quot;&gt;&lt;div class=&quot;form-item&quot;&gt;
 &lt;label&gt;Headline: &lt;/label&gt;
 Professional Web Design that includes Marketing Analysis and a choice of Graphic Design Layouts…
&lt;/div&gt;
&lt;/div&gt;&lt;div class=&quot;flexinode-textarea-60&quot;&gt;&lt;div class=&quot;form-item&quot;&gt;
 &lt;label&gt;Summary: &lt;/label&gt;
 &lt;h4&gt;Marketing Analysis, Copy Writing, Graphic Design + integration, Drupal CMS: £1500.00&lt;/h4&gt;

&lt;h4&gt;Netflare Technical Support: £75 per month (hosting + 2 credit maintenance plan)&lt;/h4&gt;


Drupal CMS. Full daily backup. Marketing Analysis. Copy Writing Assistance. Choice of Drupal themes.
&lt;/div&gt;
&lt;/div&gt;&lt;/div&gt;&lt;p&gt;&lt;a href=&quot;http://www.netflare.co.uk/products_services/web_solutions/starter_websites/basic&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.netflare.co.uk/taxonomy/term/348">Business Starter Basic</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/172">Jon Beal</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/913">Brand Marketing</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/627">Case Study</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/845">Create Your Own Website</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/632">Customer Base</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/685">Graphic Design</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/938">Information Architecture</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/759">Internet Business</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/613">Jumpsite Marketing</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/872">Lead Generation</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/935">Marketing Analysis</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/934">Marketing Strategies</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/876">Promotional Marketing</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/625">Technical Support</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/617">Visibility</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/291">Web Design</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/599">PW-WillItWork</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/600">PW-WhatsInItForMe</category>
 <pubDate>Sun, 09 Sep 2007 13:29:15 +0100</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">561 at http://www.netflare.co.uk</guid>
</item>
<item>
 <title>Usefulness</title>
 <link>http://www.netflare.co.uk/web_design/essentails/usefulness</link>
 <description>&lt;div class=&quot;flexinode-body flexinode-8&quot;&gt;&lt;div class=&quot;flexinode-textarea-54&quot;&gt;&lt;div class=&quot;form-item&quot;&gt;
 &lt;label&gt;Headline: &lt;/label&gt;
 How useful is your website? Do you have lots of valuable information to share? How do you give to, share with, and serve your prospects and customers?
&lt;/div&gt;
&lt;/div&gt;&lt;div class=&quot;flexinode-textarea-60&quot;&gt;&lt;div class=&quot;form-item&quot;&gt;
 &lt;label&gt;Summary: &lt;/label&gt;
 To give your website the best possible chance of success, ensure that the essential design aspects have been reviewed and dealt with. If you feel your website requires attention in any area of its design, please contact your account manager for advice.
&lt;/div&gt;
&lt;/div&gt;&lt;/div&gt;&lt;p&gt;&lt;a href=&quot;http://www.netflare.co.uk/web_design/essentails/usefulness&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.netflare.co.uk/taxonomy/term/319">Usefulness</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/172">Jon Beal</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/612">Business Potential</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/627">Case Study</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/616">Credibility</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/624">Differentiation</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/917">Niche Marketing</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/621">Passion</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/623">Purpose</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/614">Webstats</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/497">TL1BD-WhatsInItForMe</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/527">TL1IM-WhatsInItForMe</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/532">TL1IP-WhatsInItForMe</category>
 <category domain="http://www.netflare.co.uk/taxonomy/term/547">TL1MB-WhatsInItForMe</category>
 <pubDate>Sun, 11 Mar 2007 19:22:58 +0000</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">443 at http://www.netflare.co.uk</guid>
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